BBC reveals digital Olympics plans
Editor ©RapidTVNews | 16-05-2012
Aiming to address what it calls the first truly digital games, the BBC has revealed the full extent of its commitment to delivering constant coverage across multiple platforms.
The corporation claims that it will offer new innovations in broadcast and online video, and what it calls “ground-breaking” integration of in-depth data, social features and personalisation that will “set a new digital standard”.
The commitment by the BBC is certainly unprecedented and the broadcaster has committee to offer every Olympic event, sport and venue live, on-demand and interactive on bbc.co.uk/sport, with up to 24 live HD streams and 2,500 hours of coverage.
Audiences will be able to watch wherever and whenever they want to, across four screens: PC, mobile, tablet and connected TVs (including smart TVs, games consoles and BBC Red Button. The BBC will also offer select highlights in 3D, and deliver what it claims will be the world’s first trials of Super Hi Vision.
There will also be pages for every athlete, sport, venue and country across bbc.co.uk/sport, enabling detailed access to real-time updated Olympics data, statistics and news. Coverage will include live updates, Twitter visualisations, and comments from across social media.
One of the most important plays for the BC will be related to mobile and so the BBC has developed an Olympics mobile browser site and Olympics mobile app. A mobile browser site, accessible across all mobile devices, will mirror much of the desktop experience, and will adapt to fit in a mobile screen. Apple and Android users will also have access to up to 24 live streams and short video highlight clips of the day’s best action. The free BBC Olympics mobile app for Apple and Android smartphones will include all the features available on the mobile browser site, plus the ability for audiences to read content off-line – when not connected to a mobile network or Wi-Fi.
The BBC Sport app for connected TVs will give audiences access to the BBC’s interactive coverage during the Games offering 2,500 hours of content and up to 24 simultaneous live events, all in HD. All Olympic sessions will also be available on- demand with a comprehensive range of highlights and news headlines available 24/7. Virgin Media TiVo users will be able to access this content via the BBC Red Button. Those with Sony Smart TVs and Sony’s PlayStation 3 console users will have access to the same content via the app menu on their devices. Support for other connected TV devices will be announced shortly.