Online TV viewing on high in France
Online TV viewing broke new records in France in March 2012 with 261 million programmes watched, contributing to reach a total of 726.4 million videos requested on the first quarter of 2012.
Online TV viewing even exceeded last year’s 715 million figure achieved over a five month period, as revealed by NPA Conseil and GfK along with French channels ad departments from TF1, France Télévisions, Canal+, M6 and TMC.
Over the first quarter of 2012, online TV viewing jumped 68.2% compared with the same period in 2011. The rise is mostly due to the extension of the use of smartphones and tablets, that represent 12 % of the global online TV viewing, to be compared with 62.9 % for PC and 24.8 % for IPTV.
Catch-up TV is what viewers request first online, accounting for 89.9% of online TV and 648.5 million videos requested, followed by live TV (58.8 million).
Drama series and entertainment are both leading programming genres for online TV.