Apple iPad leads tablet table in India

Rebecca Hawkes ©RapidTVNews | 17-05-2012

Apple's iPad has retained top spot in the Indian tablet market, notching up a 51% share in 2011, in spite of a host of low cost tablet launches in the South Asian country towards the end of last year.

Samsung's Galaxy Tab has come in second with 24% of the Indian market, according to a new study from ABI Research, while RIM's Blackberry PlayBook is currently the third most popular tablet with a 10.4% market share.

"Although there is lot of buzz in the Indian market, media tablets are yet to demonstrate their value proposition to Indian consumers," says Aishwarya Singh, ABI research analyst. "While there are several media tablets being launched in the sub-$200 price range, simply lowering the average selling price of media tablets may not lead to the desired growth in the market."

Total media tablet shipments to India in 2011 were estimated at 0.39 million units - a fraction of the nearly 65 million shipped globally. However, the Indian media tablet market is estimated to grow with a compound annual growth rate (CAGR) of 71%. By 2017 shipments are expected to reach 9.66 million units.

Jeff Orr, consumer research group director, ABI Research added: "2012 is going to be an important year in the Indian tablet market as there are ample media tablet models available across different price points. An enhanced user experience, seamless connectivity options, and localized content will drive the media tablet market growth."