Unity to Sell Entone FusionTV at Retail

Michelle Clancy ©RapidTVNews | 18-05-2012

Unity Telecom has selected the Entone FusionTV solution to launch a broadband TV service that unites live HDTV programming and cloud-based content and applications.

The company will distribute Entone’s FusionTV service through its nationwide network of over 3,500 retail locations, offering consumers a new broadband TV service model that combines live HDTV programs via over-the-air broadcasting and full digital video recorder (DVR) capabilities.

With FusionTV, Unity Telecom will also be able to offer cloud-based media services, such as VUDU’s streaming library of over 50,000 titles and more than 50 popular Web applications like photo sharing from Flickr and Picasa and social networking from Facebook and Twitter – all from a single device.

According to a February 2012 report from Nielsen, the number of US households that have opted for a pairing of broadcast TV-only and broadband Internet connection rose 22.8% compared to a year ago. The report notes that these consumers are not necessarily cord-cutters, but may be former broadcast TV-only homes that upgraded to Internet service.

"FusionTV appeals to a growing segment of consumers who are attracted to the economics of FTA broadcast content complemented by online media services," said Andrew Morton, Vice President of Broadband TV Solutions at Entone. "Unlike standalone OTT services, this is an Input 1 service with live TV and DVR, just targeted at a more cost-conscious market segment than premium pay TV services."

Rather than requiring proprietary head-end equipment and market-by-market retransmission agreements, Entone’s FusionTV service aligns service operators and broadcasters with existing FCC regulations.

"Entone’s FusionTV stands in stark contrast to other broadband TV models that defy the FCC and broadcast industry," said Chuck Schneider, President and CEO of Unity Telecom. "With FusionTV, we steer clear of legal gray areas concerning broadband TV solutions. Entone’s FusionTV enables us to quickly deploy a video-centric service across our entire broadband footprint without the complexities and cost associated with local programming, allowing us to cost-effectively deliver a differentiating broadband TV service that blends linear TV with cloud-based media services and over-the-top (OTT) content."