ESPN Deportes plans digital network, new programming
Gabriel Miramar-Garcia ©RapidTVNews | 18-05-2012
Hispanic-focused US sports channel ESPN Deportes has unveiled new programming and multimedia initiatives that include a digital multiscreen network, new football programming, news and information studio shows.
ESPN Deportes will launch ESPN Deportes+ por ESPN3, a digital vertical available on ESPN3, the company's live multiscreen sports network. ESPN Deportes+ will provide a comprehensive offering of live sports in Spanish on a digital network available on computers, smartphones, tablets and Xbox. The new platform is set to launch later this year.
ESPN Deportes+ will become an extension of ESPN Deportes Television, offering an additional, exclusive Spanish-language programming lineup of more than 200 sports events that would otherwise not have been shown on television. ESPN Deportes+ will reach approximately 7.7 million Hispanic households with a lineup that includes the English Premier League, international soccer friendlies, World Cup qualifiers, winter baseball from the Dominican Republic and Venezuela, college football, college basketball, tennis and more.
Also on the digital front, Born and Raised is ESPNDeportes.com's first original digital series. The shorts feature the world of sports through the eyes of Chuey Martinez, a quintessential Angelino and celebrated radio and DJ personality. Born and Raised focuses topics culturally relevant to young, bilingual Hispanic sports fans. In addition to ESPNDeportes.com, Born and Raised will also appear from time to time on the front page of ESPN.com, and occasionally on the ESPN and ESPN2 television networks.
When it comes to the flagship network, this September ESPN Deportes will become the exclusive Spanish-language TV home of the UEFA Europa League in the U.S. For the next three seasons, ESPN Deportes will air more than 60 matches per season, along with complementary news and information studio programming.
The linear broadcast network will also air close to 80 select qualifiers and international friendlies, and select matches of two top Brazilian leagues (Campeonato Brasileiro and Campeonato Paulista).
Two new shows will also join the lineup. Redes #ESPN focuses on current sports topics and conversations trending in the social media space. Hosted by Carolina Guillen, a veteran ESPN Deportes' commentator, the show will feature global opinion and analysis from ESPN experts around the world.
Raza Deportiva also makes its TV debut on ESPN Deportes, becoming the network's first live morning show. Raza Deportiva joins hosts from three cities: legendary sportscaster David Faitelson and soccer expert Rafa Ramos in Los Angeles; Elmer Polanco and Omar Orlando Salazar in Miami; and Oscar Restrepo in Colombia.
When it comes to specials, El Bar will offer a series of ten 30-minute offerings that bring together the worlds of sport and entertainment. Set from different bars around the country and ESPN's studios in Los Angeles, each show will be hosted by an ESPN expert and will feature two special guests: a sports personality and an entertainment star.
Capitales del Futbol meanwhile are documentary-style profiles of some of the greatest soccer destinations in the world. With a strong focus on cinematography and an 'in-person' feel, Capitales del Futbol uses player interviews, testimony from journalists, coaches and fans to showcase the relationship between the cities and the classic derbies that identify them as soccer meccas.