440 million digital TV homes in Asia Pacific by 2017
Editor ©RapidTVNews | 18-05-2012
Asia Pacific is undergoing a digital TV boom that will see penetration increase from 36% in 2011 to 83% in 2017, adding 440 million homes, according to a new report from Digital TV Research.
The Digital TV Asia Pacific reports predicts that out of these news additions between 2011 and 2017, 103 million will come from DTT; digital cable will likely contribute a further 195 million; with pay DTH supplying a 34 million more and pay IPTV 86 million. By contrast, it is expected that the region will lose 152 million analogue cable homes and 196 million analogue terrestrial ones.
As one would likely think, Digital TV Research believes that China and India have a massive influence over the region, due principally to their populations and estimates that by 2017, they will provide 541 million digital TV homes combined – or three-quarters of Asia Pacific’s total. Drilling deeper, the analyst forecasts that China alone will provide 268 million of the additional digital TV homes, with India adding 82 million.
Commented report author Simon Murray “Despite the rapid conversion, digital TV will still have plenty of room for growth for some time to come. Only half of the countries covered in this report will have fully converted to digital by 2017. By then, Indonesia and the Philippines will still have analogue penetration of 70% and 64% respectively. China will have 24 million analogue homes and India 57 million.”
Overall pay-TV penetration in the region should rise from 53% in 2011 to 67% in 2017, adding 165 million subs to take the total to 569 million. China will provide 315 million pay TV households, with India supplying a further 145 million. However, pay-TV penetration will be higher in South Korea (93%) and Singapore (90%).
The analyst forecast that pay-TV in Asia Pacific will be $11.7 billion higher in 2017 ($40.7 billion total) than in 2011. Japan ($10.6 billion) will remain market leader in 2017, followed by China ($9.7 billion) and India ($7.1 billion).
Yet digital TV research noted that piracy remains a serious problem for the region and predicts that legitimate pay TV penetration will be lowest in Indonesia (23%), with the Philippines the next lowest at 27%.