Azuki, D-Link partner to bring OTT to multiscreen hybrid TV

Michelle Clancy ©RapidTVNews | 19-05-2012

Looking to tap the hybrid TV zeitgeist, Azuki Systems and D-Link have announced a joint go-to-market and technology partnership aimed at cable TV operators looking to integrate over-the-top (OTT) content into linear broadcast, via multiscreen TV Everywhere initiative and inside the living room itself.

The partnership consists of D-Link’s companion set-top-box (STB) embedded with the Azuki Media Client. D-Link will also distribute the Azuki Media Platform to system integrators and TV cable operators in Taiwan, Japan and China.

"This exciting go to market and technology partnership comes at a time when TV cable operators are faced with increased competition, demand for multiscreens and the prospect of a long and expensive journey to upgrade their systems to support TV Everywhere and IP content," explained John Clancy, president and CEO of Azuki System.

Leveraging broadband capabilities, TV cable operators can expand to multiscreen TV Everywhere services without impacting existing traditional video delivery services. That also eliminates last-mile, head-end and STB infrastructure upgrades, and requires no changes to the QAM and STB infrastructure.

"Now, TV cable operators don’t have to rely on expensive infrastructure upgrades to become a powerful player in the multiscreen TV Everywhere market," said Eugene Yen, VP of D-Link. "D-Link’s companion STB was built to work with today’s STB infrastructure, and combined with Azuki’s proven technology, it allows TV cable operators to stream IP content directly to first-screens and multi-devices at home, in a cost-effective manner, and with a great user-experience."

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