TV Azteca announces new programming, Hulu Latino deal
Michelle Clancy ©RapidTVNews | 21-05-2012
US Spanish-language network Azteca America has announced plans for new TV programming, an increased marketing and promotional focus, and HD transmissions beginning in May.
The network also announced that it has signed an agreement with Hulu Latino for the online distribution of primetime long-form programming.
The new programming includes Fabrica de Huevos, which features animated sketches of the hit movie from Mexico, Huevo Cartoons, with live-action segments depicting how Latinos really live in America. Another new comedy show is El Pelado de la Noche, a daily, late-night series mixing stand-up, comedy sketches, music and interviews. Quiero Ser un Grupero is a musical competition reality series that pits aspiring performers of grupero music against one another as they vie for top honors in the best selling genre of music in the country. La Isla meanwhile is a Survivor-type reality show.
The marketing team at Azteca America has been strengthened with new hires, and promotional activities will be especially focused on top markets including Los Angeles, New York, Chicago, Houston, Dallas and San Francisco.