7 up for YouTube as it preps pop culture, food networks

Michelle Clancy ©RapidTVNews | 21-05-2012

As it celebrates its seventh birthday, YouTube is gearing up to launch two more exclusive original channels on 2 July, both produced by Barry Diller-backed Electus: LOuD, a pop culture channel, and Hungry, a food channel.

LOuD will be a "hotbed for new, loud creative works that will launch into cultural consciousness," Electus PR reads. "Edgy and fresh original content featuring celebrities and current YouTube stars in the shows they wish they could be making for TV. We will find new, unique characters with one-of-a-kind personalities and perspectives. In all the categories where YouTube excels, our channel is a launch pad for the next big thing."

Hungry is a food channel backed by Urban Spoon "Ace of Cakes" star Duff Goldman. "In the evolution of the food arena, and as original content on digital platforms continues to flourish, HUNGRY marks a new vision and attitude about all things food," said Bruce Seidel, CEO of Hungry and a former Food Network executive. "Whether you love to eat, cook or drink, our dynamic original series have something for everyone. Our mission is to create highly entertaining shows and galvanize the niches that are driving the Internet food conversation forward via the incredible power and social influence of YouTube."