Hybrid TV sets boom in Germany

Jörn Krieger ©RapidTVNews | 21-05-2012

TV sets which can be connected to the Internet are set to become standard in Germany, with almost every second TV set sold in Germany this year (46%) having the capability to be hooked up to the net, according to a new study compiled by German industry association BITKOM.

In 2011, the share of hybrid TV sets only amounted to 35%. Every sixth household in Germany now has a connected TV set. BITKOM expects 22% of households to have such a TV set by the end of 2012.

30% of households owning Internet-capable TV sets make use of the online features – for example movies on demand – more than once per month, according to a current BITKOM study. However, every second owner doesn't use the Internet function yet.

The association expects the access figures to rise with the growing number of Internet features customised for usage on the TV screen, for example through made-for-TV apps.