Cable Show 2012: Comcast unveils X1 factor for cloud TV
Editor ©RapidTVNews | 22-05-2012
Attempting to anticipate how its customers will likely want to consume the content it offers, Comcast has launched Xfinity TV on the X1, a 'next-generation' cloud-enabled TV platform.
The leading US cable MSO believes that the new platform will do no less than transform traditional TV into an integrated entertainment experience and so X1 will be packaged complete with apps, enhanced navigation, personalisation and social media tools and even its own remote control app.
Fundamentally, and uniquely asserts Comcast, the platform will deliver the world’s largest collection of video. “The X1 platform makes the TV smarter, richer and more personalised – and that’s only the beginning. Our goal is to leverage this platform to redefine the entertainment experience for our customers,” revealed Marcien Jenckes, Senior Vice President and General Manager of Video Services for Comcast Cable. “X1 is a giant leap forward, essentially transforming our video product from a hardware experience to a software experience, allowing us to innovate faster and more aggressively.”
The IP-based X1 platform uses cloud servers on Comcast’s network that allow the MSO to integrate interactive, customised apps and social media features with its traditional video services. The solution’s main screen offers a user interface that integrates a customer’s video experiences and enables one-click access to entertainment options. It also offers unified search and instant play, along with recommendations, with the ability to find entertainment content from TV listings, DVR recordings and Xfinity On Demand using the new smart remote. Specially tailored-for-TV features such as customized social networking and music, radio, sports, traffic and weather apps.
The solution also comes equipped with equipped with a new hybrid DVR set-top box with tru2way and IP capabilities that delivers a personalised TV viewing experience as well as an enhanced remote control that does not require a line-of-sight connection to the set-top-box.
Indeed the new companion X1 remote control app enables customers to use motion and gesture control to drive their TV experience through the touch-screen of their handheld iPhone and iPod touch.