Sony Pictures TV spreads MENA reach with content deals

Rebecca Hawkes ©RapidTVNews | 23-05-2012

Middle East broadcasters Rotana, Dubai Media Incorporated and Al Rayyan have signed new distribution deals to air feature films from the extensive library of Sony Pictures Television (SPT).
The agreement is a first content partnership between SPT and Al Rayyan, Qatar's latest satellite broadcaster, and the Egyptian TV arm of the Rotana media conglomerate. While the deal with national broadcaster Dubai Media Incorporated (DMI) updates a previous contract for movies to be shown on its Dubai One channel.
"As a committed participant on a pan-regional level, SPT is now also establishing new relationships at a national level as the sector expands. With many thousands of feature films and television series, the SPT library is well placed to meet growing Middle East demand," said Ziad Yaghi, executive director, distribution for the Middle East, Sony Pictures Television.
SPT opened a distribution office in Dubai in October 2011, in order to grow business for the studio in the Middle East and North Africa. It already has significant content deals with two major pan-Arab broadcasters MBC and OSN, also based in Dubai.