Over one-tenth of French households own smart TVs
Pascale Paoli-Lebailly ©RapidTVNews | 24-05-2012
With around 3 million TV households equipped with smart TV sets in France at the end of Q1 of 2012, connected TV is getting more attractive despite a far from mature content offer.
According to Médiamétrie new study about multimedia equipment, this rate of 10.7% of households equipped is up 40% compared with the last quarter of 2011. The analyst even forecasts that the progression will go on with around 1% of French TV households ready to get a smart TV within the next six months and 4%, i.e. one million, in the coming two years.
Driven by technological innovations, the number of screens per household is now approaching 6.2, and smart TV sets are part of this trend as connected TV homes own more screens than others. Nearly two-thirds (63%) of them are equipped with several TV sets while the regular average establishes at 50%.
These households are also generally over-equipped with 2–3 owning a game console, all possessing one PC at least and 7 out of 10 using a mobile phone.
Médiamétrie also points out smart TV is preferably adopted by men but is also attracting young audiences. 24 % of the viewers are people under 35 and 63 % are less than 50 years-old.
Smart TV screens are also found to be urban ones, as half of the smart TV homes live in town. Finally it is a family screen as half of the homes equipped is composed of three persons at least.