Orcon selects Alcatel-Lucent analytics solution for online video

Louise Duffy ©RapidTVNews | 24-05-2012

New Zealand ISP Orcon has selected an Alcatel-Lucent analytics solution to ensure online video quality meets consumer expectations.

The AppGlide online video analytics solution will examine the quality of streamed video offered by Orcon's content-delivery network (CDN) customers, using the detailed insights provided to accommodate a better service experience.

AppGlide looks at the relationship between a broad range of video data sources, combining data from video player plug-ins, quality-of-experience (QoE) agents and CDN assets to deliver a holistic view of the end-user online video experience. It will provide Orcon and its CDN customers with unprecedented visibility on aggregated video usage, creating in-depth insight on how consumers watch online video and how much they watch.

These insights will enable Orcon's CDN customers to deliver better-quality online video. AppGlide is offered in a hosted, software-as-a-service (SaaS) model, so Orcon can benefit from low start up costs, low operating costs and a quick market launch.

Charlie Boyd, GM of Orcon Wholesale, said: “We know that analytics are essential for our CDN customers’ business. If an end-customer is not happy with the video they see, they stop watching. The cross-correlation capabilities of Alcatel-Lucent's AppGlide Online Video Analytics solution offer us a unique, metrics-based view into end-user quality of experience, viewer engagement and network performance. Armed with these data, our CDN customers can make better decisions about all aspects of online video delivery, and keep consumers happy.” 

Andrew Miller, CEO of Alcatel-Lucent New Zealand, added: “Our longstanding relationship with Orcon is a great example of how Alcatel-Lucent helps service providers optimise the delivery – and quality – of their online video services. Orcon not only uses our AppGlide solution to provide its CDN customers with a better service, but also leverages our Velocix CDN technology to securely and cost-effectively deliver the online video for its CDN customers. The combination of these two assets enables Orcon to truly outsmart competitive CDN offers – offering better-quality services at a reduced cost.”

AppGlide is an integral part of Alcatel-Lucent’s recently launched Motive portfolio of customer experience solutions.