Inaugural Southeast Asian Swimming Championships set for multi-platform coverage

Louise Duffy ©RapidTVNews | 24-05-2012

The first-ever Southeast Asian (SEA) Swimming Championships will be broadcast on major regional television and online video streaming channels under an agreement with World Sport Group, which has been appointed as the exclusive media rights partner for the 2012, 2014 and 2016 editions of the event.

The FINA-sanctioned regional event will be held in Singapore from 28 May to 17 June, and features four aquatic disciplines – swimming, water polo, synchronised swimming and diving.

Live coverage of the swimming competition finals, which will also serve as the final qualifiers for the London 2012 Olympics, will begin on 13 June on leading video streaming websites UStream and YouTube, as well as on StarHub (Singapore), Astro (Malaysia), Skynet (Myanmar) and ONEWorldSports (USA), with other broadcasters to be confirmed.

Highlights of the water polo, synchronised swimming, diving and swimming competitions will be available on YouTube and UStream from 28 May. Fans can also get up-to-the-minute news and updates on social media portals Facebook and Twitter.

Jeffrey Leow, chairman of the Organising Committee of the SEA Swimming Championships 2012, said: “The inaugural SEA Swimming Championships is not only staging its first appearance but it is also setting a benchmark for a regional aquatic event in providing comprehensive coverage and multiple avenues to engage fans from all over the world. Fans can follow their favourite Southeast Asian athletes on television or via popular online media platforms, all delivered via the help and expertise of our exclusive media rights partner, World Sport Group. As a swimming fan, I am certainly very excited and looking forward to the start of the SEA Swimming Championships."

Mark Hardess, President, ASEAN and Australia, World Sport Group, added: “We are delighted to be a part of the first-ever SEA Swimming Championships, a milestone for aquatic sports in the region. Coverage on some of the world’s most popular video streaming and social media sites, along with television broadcast will ensure that the competition will be available to a wide audience in the region and beyond."