Hulu, Amazon Prime competition sees Netflix traffic share peak

Editor ©RapidTVNews | 24-05-2012

Leading over-the-top (OTT) service Netflix may not be leading for much longer as competition from rivals such as Hulu, Amazon Prime and MSO-branded streaming services eat into its market share, according to Don Bowman, CTO of network policy control solutions provider Sandvine.

Drawing upon Sandvine's Global Internet Phenomena report, Bowman said that Netflix represents 33% of peak downstream traffic on US cable networks but projects a declining percentage as early as next year.

"The market for online video was realised through the success of Netflix. Service providers and content providers like HBO GO are moving quickly to regain some of the real-time streaming share with their own services," said Don Bowman, CTO Sandvine. "Business intelligence is a critical element in staying ahead of the curve. The drive for thorough analytics that gauge the application make-up of cable networks has never been more important. Service providers want an accurate network view today so they can make strategic decisions for tomorrow."

"One of the most pressing issues for cable service providers (CSPs) is how to manage OTT video, and business intelligence helps address that need," added Jeff Cotrupe, Global Program Director, ACEM and OSSCS, Stratecast | Frost & Sullivan. "Stratecast cannot recommend more strongly that the time is now for business intelligence."