MundoFox snags 70% Hispanic market coverage
Michelle Clancy ©RapidTVNews | 26-05-2012
MundoFox, the new Spanish-language broadcast network from News Corp., has announced several new affiliation commitments in top markets throughout the U.S., bringing its carriage footprint to a total of 40 DMAs.
It also has said that it is in "advanced negotiations" in an additional 10 DMAs, all of which collectively represents nearly 70% of U.S. Hispanic households.
"The addition of MundoFox will revolutionise Spanish-language television by providing a unique broadcast network for today's Latinos," said Isabella Sanchez, vice president of media integration at Zubi Advertising Services. "They have all the right elements to be successful: compelling content, national distribution and a strong commitment from the entire FOX organization."
To date, MundoFox has lined up full-power stations in six of the top 10 U.S. Hispanic markets (Los Angeles # 1, Dallas #6, San Antonio #7, San Francisco #8, Phoenix #9 and Harlingen/McAllen #10), as well as with WJAN-41 in Miami (#3), the largest Spanish-language independent station in the U.S.
Additionally, MundoFox has secured an affiliate with full carriage in Chicago (# 5) and expects to announce affiliations in New York (#2) and Houston (#4) in the coming weeks, rounding out the top 10 markets.
"MundoFox is poised to be a legitimate competitor in the US Hispanic broadcast space given what appears to be its significant investment in content, including shows that span proven genres plus exclusive premieres of the new seasons of recent hits familiar to U.S. audiences," said Marcy Greenberger, vice president and media director at Tapestry, a division of Starcom MediaVest Group. "Increasing its distribution combined with a robust promotional plan will be key to building a strong viewer base upon launch."
In addition to previously announced affiliates including America TeVe, Meruelo Media Holdings, Hero Broadcasting, Cranston II LLC and Cocola Broadcasting, MundoFox has affiliations in place with Entravision in five DMAs including Harlingen, with London Broadcasting in four DMAs including Corpus Christi, with NRJ TV in San Francisco, with Fox Television Stations in Washington, D.C., and with Central Broadcasting in Orlando.