Mobiles more popular than TV with Indian teens
Rebecca Hawkes ©RapidTVNews | 27-05-2012
Less than 1% of young urban Indians consider television to be their favourite 'gadget', preferring mobile phones, laptops and tablets, according to a new study from Tata Consultancy Services.
Researchers found that of 12,300 students between the ages of 12 and 18 in 12 cities, 79.5% owned a mobile phone, with 75% having a home PC, 59.2% an MP3 player, 54.8% a laptop and 30.6% with a games console.
Of these, 27.8% selected a mobile phone as their favourite gadget, while 15% opted for a laptop. MP3 players were the top choice of 14.4% followed by games consoles with 13.9% of the students.
After these came computers with 11.3%, tablets with 5.8% and television with 0.7%. Cameras generated just 0.5% of the vote.
"[The] combination of more bandwidth, availability of smart devices and the surging popularity of social networks is changing the way India's high school students conduct their academic and social lives," said N Chandrasekaran, chief executive officer, Tata Consultancy Services.
Social media is very popular among young Indian consumers. Of those polled, 85.3% used Facebook, while 43.1% were active on Orkut, and 30% on Twitter.
Internet access for 68.2% was secured via a PC, 49.4% through a laptop and 42% on a mobile phone. Online connection came via a tablet for 13.8%. Only 0.7% of respondents do not use the internet.