Amazon ups ante as LOVEFiLM, NBCUniversal sign deal and Instant Video goes to Xbox 360

Editor ©RapidTVNews | 30-05-2012

In a series of big and bold moves in the online video arena, Amazon has launched an Instant Video app for Xbox LIVE Gold subscribers and its LOVEFiLM subsidiary has announced a new multi-year digital licence agreement with NBCUniversal International Television Distribution.
The NBCUniversal deal is the latest in a line of exclusive content contracts from LOVEFiLM, including agreements with Disney, Sony Pictures, Warner Bros, Entertainment One and STUDIOCANAL.
Explained Jim Buckle, MD of LOVEFiLM: "LOVEFiLM is proud to offer its members access to the highest quality content across multiple platforms from another of the world's most respected studios. NBCUniversal is also LOVEFiLM's latest exclusive streaming deal in our quest to deliver the widest choice of content on as many platforms as possible."
The exclusive multi-year digital licence agreement will provide LOVEFiLM members with exclusive streaming access to titles from Universal Pictures during the second pay window.
They will be able to instantly watch Universal Pictures films including Kick-Ass, Despicable Me, American Reunion, Battleship and Senna on a variety of devices including PC, Mac, Sony PlayStation3, Apple iPad, Internet-connected TV sets, Blu-ray players and the Xbox 360.
Microsoft’s game console is becoming a key platform for Amazon, and the new Instant Video app for Xbox LIVE Gold subscribers will give customers access to movies and TV episodes on their consoles.

“Amazon Instant Video on the Xbox 360 console is among one of the most requested video features from our customers, so we are excited to offer yet another way for customers to enjoy Amazon Instant Video,” said Anthony Bay, vice president for video. The app also offers access to Prime Instant Video, a service with more than 17,000 movies and TV episodes available to Prime members at no additional cost.
The service will integrate Kinect for Xbox 360 which lets customers play and search for videos with hand gestures or voice control and also supports Whispersync technology that allows customers to switch between watching on their Kindle Fire and their Xbox 360 console, without losing their place.