Mobiles, tablets edge out connected TV on BBC iPlayer
Editor ©RapidTVNews | 30-05-2012
Long since acknowledged as a success, the debate about the BBC iPlayer is about how UK customers access content and the latest performance statistics showing just how much connected TVs and mobile devices are used for the flagship OTT service.
Overall between January and April 2012 the iPlayer averaged around 140 million TV requests per month a 24% rise on the same period a year earlier.
In this period, which has seen a number of key launches in their respective niches, mobile and tablet devices delivered a 94% increase in requests accounting for 15% of total programme requests in April 2012. As an indication of just how important mobiles, in particular tablets, are in iPlayer usage, Apple announced the BBC iPlayer app for iPads was its top free app of all time in the UK.
Just behind the mobile sector was the growing connected devices category— including as Smart TVs, games consoles and Blu-ray players—totalling 11% of all requests in April 2012 – up +57% on April 2011.