ADN Selects NDS technology for digital TV launch

Louise Duffy ©RapidTVNews | 31-05-2012

Indian cable operator ADN Networks has chosen NDS to provide the technology for the launch of its digital cable TV service in central and Western Delhi.

NDS will provide an end-to-end technology suite including MediaHighway set-top box software, VideoGuard conditional access, a customised electronic programme guide (EPG) and interactive functionality such as games and TV applications, including regional content, to complement ADN’s current channel offering. NDS will also enable additional revenue streams by providing regional advertising capabilities via the EPG home page and banner ads supported by NDS Dynamic Advanced Advertising technology.

Tejinder Chawla, director of ADN Networks, said: “With its raft of innovative, affordable technologies and strong support framework, we are confident that NDS is the right technology provider to enable the launch of our digital cable TV services.”

Jayant Changrani, country head & general manager of NDS India, added: “With the digitisation of cable TV in India rapidly progressing, cable operators are looking to swiftly migrate their existing platforms to digital. This announcement underlines our commitment to provide operators with the enabling technology to meet the government’s digitisation mandate and enable a superior subscriber offering.

“We are excited to be supporting ADN as the company breaks into the digital cable TV market in a move that will allow the operator to boost the quantity and quality of content it offers, whilst enabling localised services and laying the groundwork for next-generation TV services.”

ADN has a strong subscriber base in central and Western Delhi and was established in 2000. NDS will continue to work closely with ADN to deliver solutions and services to its growing subscriber base in Delhi.