Online video drives Internet to Zettabyte Era

Editor ©RapidTVNews | 01-06-2012

The world stands on the edge of the Zettabyte Era for the Internet with billions more devices, users and above all video from over the top (OTT) and IPTV according to Cisco’s latest Visual Networking Index (VNI).
The VNI forecasts that in the period 2011-2016, the proliferation of tablets, mobile phones, and other smart devices as well as machine-to-machine (M2M) connections are driving up the demand for connectivity. It projects that by 2016 there will be nearly 18.9 billion network connections compared with 10.3 billion at the end of 2011.

The likely result will be that by 2016, annual global IP traffic will be 1.3 zettabytes with the projected increase of global IP traffic between 2015 and 2016 alone is more than 330 exabytes, which is almost equal to the total amount of global IP traffic generated in 2011 (369 exabytes).

A key driver in this will be video and the VNI projects that by 2016, 1.2 million video minutes―the equivalent of 833 days (or over two years) ―would travel the Internet every second and that globally, there will be 1.5 billion Internet video users by 2016, up from 792 million Internet video users in 2011.
Demonstrating, it says, the impact of Web-enabled TVs as a viable online option for many consumers, Cisco expects that by 2016 TVs will account for over 6% of global consumer Internet traffic, a 2% rise on 2011, and 18% of Internet video traffic, up from 7% in 2011. In a boost to IPTV in particular, Cisco calculates that the average fixed broadband speed is expected to increase nearly fourfold, from 9 megabits per second (Mbps) in 2011 to 34 Mbps in 2016.