ESPN STAR Sports renews broadcast deal with England and Wales Cricket Board

Louise Duffy ©RapidTVNews | 05-06-2012

Asian sport channel ESPN STAR Sports (ESS) and The England and Wales Cricket Board (ECB) have agreed a new seven year deal for the exclusive multi-platform rights to broadcast domestic and home international matches.

The deal, which runs from 2013 to 2019, incorporates exclusive rights for television, online, mobile and radio, covering major cricket markets of India, Pakistan, Sri Lanka and Bangladesh among others across Asia; the broadcast arrangement also includes territories in North Africa.

As a part of this agreement, ESPN STAR Sports will broadcast more than 300 days of live international cricket, including 47 Test Matches, 63 One Day Internationals and 15 Twenty20 games. Major test playing nations will be competing in England, including New Zealand, Australia, Sri Lanka, Pakistan, West Indies and South Africa. Key highlights of this new agreement include India’s next two tours to England in 2014 and 2018 as well as three iconic Ashes series in 2013, 2015 and 2019.

In addition, ESS will broadcast 60 days of ECB’s top class domestic cricket every year, including the popular Friends Life t20 competition, the CB40 tournament, the LV=County Championship, as well as England Lions, England Under 19s and England Women’s cricket. Specifically for the Indian subcontinent, the exciting cricket action will be available during prime time making it a very interesting proposition for fans and advertisers alike.

Manu Sawhney, MD of ESPN STAR Sports, said: “We are delighted to further extend our partnership with ECB with whom we have shared a very strong relationship over the past 2 decades. Over the years, we have continued to showcase the best cricket action from around the world to fans from the India sub-continent, and this acquisition further reaffirms our position as the leader in cricket broadcasting.”

ECB chief executive David Collier added: “This new agreement demonstrates the enormous appetite for cricket worldwide and the global pulling power of a successful England team and a vibrant county game.

“In a challenging economic climate with all sports facing tough competition for funding streams, it will also provide an important source of additional revenue for funding the development of our game at all levels.

“TV audiences for cricket are expanding rapidly in Asia and the Middle East and we look forward to working closely with ESS to give both our international and county teams the widest possible TV exposure over the next seven years.”