Eurosport scores double digit TV audience growth for first half of 2012
Editor ©RapidTVNews | 05-06-2012
Sport is becoming as competitive on the screen as it in on the pitch but Eurosport is claiming to have fended off its rivals in the first half of 2012 with strong growth in subs.
The pan-European broadcaster said that all of its Eurosport TV channels performed strongly during the first five months of the year, with Eurosport’s average TV audience rising by 7% and Eurosport 2 generating an average TV audience rise of +37%. TV audiences across the Eurosport Group rose by 11% in the first five months of 2012 compared with the same period in 2011.
The strongest growth in average TV audiences has been seen in Poland with a rise of 43% vs 2011. It is joined across the continent with +25% average TV audiences in Italy, +22% in France, +12% in Romania, +11% in Netherlands, +11% in UK and +9% in Sweden.
Over half of Eurosport’s 2012 television schedule has been dedicated to live content and viewing figures have been boasted by the glut of sport so far in the year including the Africa Cup of Nations football tournament, Australian Open tennis Grand Slam, international cycling and the finale of the Winter Sports season as well as dedicated local content in specific markets such as MotoGP, Bundesliga, Davis Cup tennis.
The 2012 Australian Open Grand Slam attracted over 56.4 million different TV viewers on Eurosport channels, this was closely followed by the Africa Cup of Nations which drew 56.3 million different TV viewers.
Commented Eurosport Chairman & CEO Laurent Eric Le Lay: “Today sports fan consumers have more content and many channels to choose from and they are in control. It is a credit to everyone at Eurosport that we can announce such a strong start to the year thanks to the strength of our live coverage and production around major events. 2012 is an exceptional year of sport and the coming months represent an unique period in sport so we look forward to welcoming even more fans to our TV channels and across the entire platform of Eurosport channels beyond TV to internet and on all devices."
Indeed the channel expects further boost to numbers from screening the French Open tennis at Roland Garros, followed by UEFA Euro 2012, Athletics European Championships, Tour de France, London 2012 Olympic Games and US Open tennis.