Classic Cable Networks beefs up security

Editor ©RapidTVNews | 06-06-2012

Independent cable TV provider Classic Cable Networks (CCN) has undertaken a major upgraded of its content protection options as it enhances its digital services across its New Delhi footprint.

Established in 1989, CCN is one of the oldest cable TV service providers in Delhi, with a particular legacy of analogue cable TV services in Eastern Delhi. The long term strategy of the company is to be able to offer regional and local content to promote community activity with an enhanced user experience. The company wishes to cash in on the growing demand for digital services in the metropolitan areas of India and is to embark on a programme of launching what it claims to be “world-leading, affordable and innovative solutions and services”.

With piracy such an issue within India, CCN decided to tap NDS for a range of end-to-end technologies including MediaHighway set-top box software, VideoGuard conditional access, a customised electronic programme guide (EPG) and interactive functionality such as games and TV applications, including regional content, to complement the current CCN channel offering. NDS will also enable additional revenue streams by providing regional advertising capabilities via the EPG home page and banner ads supported by NDS Dynamic Advanced Advertising technology.

Explaining the decision to go with NDS, CCN Director Virendra Gaur said: “NDS has a strong track record in delivering pioneering work with some of the most successful cable TV and satellite broadcasters in India. We are delighted to be working with NDS to rapidly digitise our network and introduce next-generation services that will continue to enhance our customer offering.”

Added Jayant Changrani, Country Head & General Manager NDS India, said: “The migration to digital poses fantastic opportunity for the industry…CCN are taking important steps to ensure the future of their platform and the experience of their subscribers, and we look forward to supporting them throughout that process.”