Airtel gets exclusive mobile video rights for Euro 2012

Louise Duffy ©RapidTVNews | 08-06-2012

Indian telco Bharti Airtel has bagged exclusive mobile video rights for Euro 2012, which kicks off today.

With this, 183 million Airtel mobile customers across India will have exclusive access to mobile and video content (including live streaming) from Euro 2012 and will be able to choose from a wide range of services such as contests, live feeds, SMS or MMS score updates, games and a mobile magazine.

To watch Euro 2012 matches live on mobile phone, Airtel customers can SMS ‘TV’ to 54321 and for live scores, SMS ‘GOAL’ to 54321 (toll free).

Euro 2012 will be held from 8 June to 1 July 2012, and will see Europe’s top 16 teams battle it out for the title.