Ooyala, Pac-12 partner for 24/7 TV Everywhere digital sports network

Joseph O'Halloran ©RapidTVNews | 09-06-2012

In a clear indication as to how live TV is scaling across all platforms, content and multiplatform media company Pac-12 Enterprises and online video leader Ooyala are partnering to launch a sports entertainment network.

Built for live, integrated broadcast and broadband TV entertainment, the new service is designed to provide a foundation to deliver sports entertainment content anywhere in the world. It will augment telecast with TV-Everywhere authentication via connected TVs, web, smartphones and tablets offering personalised fan experiences with interactive social viewing using Apple iOS and Android applications.

These applications are designed to provide a set of content ranging from live and on-demand sporting events, analysis and commentary, statistics, press conferences, documentaries and other content that extends beyond the programming available through the telecast. Pac-12 Enterprises and Ooyala will also develop both paid and ad-supported content models for regions of the world not supported by the Pac-12's telecast partners. Ooyala will also provide live ad insertion across all connected devices, with a dynamic insertion process integrated with Ooyala's ad targeting workflow to match the most appropriate advertising to content in real time.

From 15 August, Pac-12 Networks will produce original studio programming from its San Francisco facilities and televise more than 800 live sporting events annually, including more than 30 football games and 130 men's basketball games.

"Pac-12 Enterprises is committed to raising the bar of the traditional sports viewing experience with cutting-edge technology that seamlessly combines broadcast and internet-delivered content for the most immersive and engaging fan experience ever," said Gary Stevenson, president of Pac-12 Enterprises. "Ooyala is on the forefront when it comes to convergence of mobile, social and video. Their focus on big data analytics and personalisation is a perfect match for our vision of extremely personalised, highly social TV.”

Added Jay Fulcher, chief executive officer of Ooyala: "Together we're putting the technology and processes in place to deliver a progressive fan experience that people can enjoy on any device from any place. And with unlimited capacity to broadcast any sporting event from anywhere, the [new service] is on the cutting edge of live broadcasting in the digital age."