TCL Multimedia raises 2012 sales target for LCD TVs to 15.2 million sets

Louise Duffy ©RapidTVNews | 09-06-2012

Chinese TV manufacturer TCL Multimedia's sales of LCD TVs for the first five months of 2012 amounted to 5,636,466 sets, up 72.1% year-on-year, well above the average growth rate in the TV industry.

As a result, the company has raised its 2012 sales target of LCD TVs from 13.8 million sets to 15.2 million sets, an increase of approximately 40% compared with 10.86 million LCD TVs sold in 2011.

The company's monthly sales of LCD TVs in May 2012 amounted to 1,006,457 sets, up 80.3% year-on-year, of which sales of LED backlit LCD TVs reached 665,940 sets, accounting for 66.2% of total LCD TV sales.

According to the latest DisplaySearch report, TCL Multimedia's global LCD TV market share increased from 4.9% to 5.6% in the first quarter of 2012, bringing its ranking up to No. 5 from No. 7 in 2011. This marks the first time a Chinese TV maker has been ranked in the top five in terms of global LCD TV market share.

In the overseas markets, sales of LCD TVs increased by 117.6% year-on-year to 550,626 sets in May. In the emerging markets, the company continued to expand its LCD TV and LED backlight LCD TV businesses, with sales of LCD TVs in May up 149.9% year-on-year to 348,900 sets.
Zhao Zhongyao, CEO of TCL Multimedia, said: "Although the global economy and the TV market face multiple challenges, we continued to enhance 'speed and efficiency' in our operational and marketing strategies, focusing on strengthening product competitiveness and optimizing our sales channels. As a result, the group's sales of LCD TVs for the first five months of 2012 amounted to 5,636,466 sets, up 72.1% year-on-year. Considering the Group's current sales performance and continued strong sales momentum, we have decided to raise our 2012 sales target for LCD TV to 15.20 million sets."