TT 2012 motorbike racing attracts 32mn TV viewers

Rebecca Hawkes ©RapidTVNews | 10-06-2012

The global television audience for the annual week long TT motorcycle road race is expected to double this year to an estimated 32 million, according to the Isle of Man Government.

New deals were negotiated for 2012 by North One TV, with broadcasters in the Middle East and North Africa, South America, Asia, Scandinavia, France, Poland and the Czech Republic joining existing networks from Australia (Network 10), the USA and Canada (Discovery Turbo), Spain (Antenna 3), Taiwan and Germany in covering the adrenaline-soaked action from the island in the Irish Sea.

UK audiences were served by 14 one-hour programmes on on ITV4, and a Welsh language version on S4C, covering all the twists and turns on the challenging 37 mile mountain course, where motorbikes reach speeds of up to 200mph.

North One TV introduced higher spec hi-motion cameras that run at 1000 frames per second, an increase from the 600 frames in 2011, said the Isle of Man Today.

As this year's TT drew to a close on 8 June, Colin Kniveton, chief executive, Isle of Man Department of Economic Development said: "We have already seen more international visitors to the Isle of Man on the back of the increased profile and we are confident that this trend will continue as a result of the extended coverage."

In addition to covering the live action, an Al Jazeera documentary team are compiling a one-hour film of the event; an HBO crew are filming a news and lifestyle feature; the BBC Coast programme will again be visiting the Isle of Man; and ITV4's The Motorbike Show are filming a show on the return of Norton.