Top broadcasters to add ratings for online content

Michelle Clancy ©RapidTVNews | 12-06-2012

Top U.S. television broadcast networks are planning to add parental guidance ratings to their online video content.
ABC, CBS, FOX, NBC, TeleFutura, Telemundo and Univision have all said that full-length streaming television programming will carry ratings information by 1 December.
U.S. television networks have long provided voluntary advisements on sexual, language and violent content with age recommendations for parents. Now that will be extended online, even to content offered by distributors like Netflix.

"The precise means of making the information available will be determined by each company, but the TV ratings will appear at the beginning of full-length video programs and also in the online programming descriptions," the networks said in a statement.
The timing is apropos: A recent study from the TV Parental Guidelines Monitoring Board showed that 61% of U.S. teens watch TV programs on a laptop, gaming console or other non-TV device.