Canada launches dedicated online TV channel in China

Michelle Clancy ©RapidTVNews | 12-06-2012

Canada is taking its content and culture east to China, thanks to a new Canadian-branded online channel from the National Film Board of Canada (NFB).
The NFB ZONE Website will be available across the Chinese mainland and operated by Phoenix New Media, which reaches 220 million monthly users via its ifeng brand.
The three-year agreement gives Phoenix exclusive rights to NFB's library of more than 130 documentaries and animated films, slated to become available on an on-demand basis in late June. The arrangement is a further testament to the deep cultural ties between Asia and Canada, which has a significant Chinese population in particular.
"We are excited that the NFB ZONE will be the first-ever online channel in mainland China devoted to Canadian entertainment content," said Tom Perlmutter, government film commissioner and chairperson of the NFB, in a statement. "This collaboration represents the latest initiative for Canada's producers and Chinese partners in seeking to strengthen cultural bridges between our two countries by leveraging state-of-the-art digital media distribution platforms."