BBC Knowledge comes out top in Singapore
Louise Duffy ©RapidTVNews | 14-06-2012
The Queen’s Diamond Jubilee events have proven a hit for BBC Knowledge‘s audiences in Singapore.
From the start of the London Calling programming season on 1 June, through the Jubilee weekend to 5 June, BBC Knowledge achieved the highest share of viewing across all individuals among the factual set, and was also the most watched pay TV channel in Singapore. The Queen’s Jubilee Celebrations gave the channel its best performing Sunday-Tuesday performance in terms of percentage share since its launch.
The Singapore premiere airing of three part The Diamond Queen led the way on 1 June, taking BBC Knowledge to the number one spot among factual pay TV channels for most of primetime (SIN/HK 8 – 11pm). The first and exclusive premiere of Crowning a Queen on 4 June at 8pm, and Days that Shook the World – 1953 Coronation on 5 June at 8pm won their timeslots among the factual set.
Together with the three live events, Queen’s Diamond Jubilee: Thames River Pageant on 3 June, the concert and the Services of Thanksgiving and Royal Procession on 5 June, BBC Knowledge clinched the number one spot among non-children's, English language pay-TV channels in Singapore.
Mark Whitehead, SVP and GM of BBC Worldwide Channels in Asia, said: “In 2012, BBC Worldwide embarked on a strategy to deliver global events to global television audiences. BBC Knowledge and BBC Entertainment channels in Asia and around the world aired Sport Relief, Planet Earth Live in March and May. The Queen’s Diamond Jubilee in June was special for us. We are extremely pleased with the performance of BBC Knowledge in Singapore, and are happy that our viewers in Singapore and Asia have enjoyed the Diamond Jubilee events and programmes on BBC Knowledge."
The Queen’s Diamond Jubilee events, broadcast live on BBC Worldwide’s channels in all inhabitable continents are part of London Calling, a two-month programming stunt across BBC Knowledge and BBC Entertainment in Asia.
In Asia, BBC Knowledge is available in Singapore, South Korea, Hong Kong, Malaysia, Indonesia, Taiwan and Thailand.