Research confirms high demand for video content apps on Connected TVs in UK

Editor ©RapidTVNews | 14-06-2012

In what will come as a boost to suppliers struggling to get people to connect to connected TVs, new research from Rovi has found that Smart TV apps that deliver video content are among the most popular for UK consumers.
The Smart TV Advertising Study, conducted by Decipher Research with the support of media firms such as Red Bull Media House, surveyed 500 UK owners of Samsung Smart TVs and Blu-ray Disc players connected to the Internet and with a Rovi-served advertising inventory, and found that the average connected TV device household downloads at least 9 apps. Video content delivery apps such as BBC iPlayer, BBC News, LOVEFiLM, and YouTube were among the most frequently used.

Red Bull Media House and Rovi also explored how users react to advertising on connected TV devices that were designed to drive awareness and downloads of its new Red Bull TV Smart TV App. The adverts direct viewers to an interactive, rich media microsite where they can watch high-definition clips of some of the popular shows available on Red Bull TV and directly download the application.
The campaign, featuring banners within the content search and discovery areas of the Samsung Smart Hub, has already generated millions of impressions for Red Bull TV and driven 81% higher interest in downloading the app within its target demographic.