MiTu Latin YouTube network reports sizable growth
Gabriel Miramar-Garcia ©RapidTVNews | 19-06-2012
Latin lifestyle YouTube presence MiTu Network, which launched in April, has announced that it now has 83 dedicated Latino lifestyle channels, with more than 11,000 videos, 780,000 network subscribers, 260 million+ total network views and more than 20 million monthly network views.
"Hispanics represent the fastest growing consumer segment in the U.S. and this is reflected in both traditional and digital platforms," said Roy Burstin, MiTu's CEO. "Our launch numbers reflect an enthusiastic Latina audience with a healthy appetite for digital content focused on lifestyle programming."
MiTu Network was created to cater to the growing Latino demand for creatively packaged how-to, help-oriented content for bilingual and bicultural audiences in the United States and abroad. The network's full lineup of programming includes original programmes like Improv Cocina, JC's 3 Ways, It's Only Money, Casa Linda, Glam Look, Amorology, Karo Care Happy Hour with Rey, among others.
"Through MiTu, we intend to meet the digital content needs of Latin women by providing informative, aspirational and meaningful programming and dialogues with experts and specialists in our six key channel categories: Food, Health, Beauty, Home, Family, and Pop Culture," said Beatriz Acevedo, MiTu's president