Telstra makes big investment in streaming video ads

Michelle Clancy ©RapidTVNews | 19-06-2012

Video advertising firm Ooyala has snagged a big $35 million investment from Australian telco Telstra and others to fund its expansion beyond U.S. shores.

Formed in 2007, the company was started by former Googleemployees who saw an opportunity in video streaming advertising. Now, it powers 6,000 domains and reaches 200 million viewers. The latest round of investment brings its total funding to around $80 million.

Ooyala plans to use the money to expand specifically in Europe, Asia and Latin America. It will also help Telstra integrate its technology, because the incumbent giant plans to become "a major reseller," for Ooyala's software, analytics, and service offerings, targeting content and media companies in 15 countries that want to make the move to IP-based content delivery.

It's not a new model: Ooyala also works with Telefonica and Yahoo Japan for overseas distribution as well. About half of Ooyala's business comes from international clients.

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