Servus TV acquires German ice-hockey rights
Jörn Krieger ©RapidTVNews | 19-06-2012
Germany's national ice-hockey league Deutsche Eishockey Liga (DEL) games will be shown on free-to-air television from next season.
Servus TV, the commercial TV channel operated by Austrian energy drink manufacturer Red Bull, has secured the broadcast rights.
The contract has now been signed with sports rights agency the sportsman media group which markets the global TV and video rights on behalf of DEL and also handles production of the games for all platforms.
Servus TV will show the Sunday games during the main series, at least one game per weekend during the play-offs and all matches of the final round live. The web TV portal LAOLA1.tv operated by sportsman media group will screen further games as a live-stream as well as highlights from all DEL matches on the internet.
"With the free-to-air transmission, we want to give ice-hockey the significance this fascinating sports deserves in Germany," Martin Blank, managing director of Servus TV, said in Salzburg. "Domestic ice-hockey fans can look forward to live games in perfect HD quality."
Pay-TV broadcaster Sky Deutschland which used to screen the DEL games is left empty-handed. Servus TV reaches around 80% of German TV households via cable, satellite, IPTV, DTT and internet.