Online cinema provider Distrify cuts landmark deal with the BFI

Editor ©RapidTVNews | 19-06-2012

Online video provider Distrify has formed a partnership with the BFI, the lead body for film in the UK, to set up an online platform that will make British film classics available to audiences worldwide.

Marketed under the auspices of the BFI Production Board Collection, and available at, the partnership will see the Distrify online platform hosting classics from the collection of 300 films co-funded by the BFI between 1950 and 2000 including those from Alfred Hitchcock, Peter Greenaway, Derek Jarman, Terence Davies and Bill Douglas.

Distrify claims to be the only video player that embeds directly in social media along with the point-of-sale. It is offers a complete marketing and sales solution for filmmakers and distributors with the capability of including theatrical show times and even ticket sales for screenings, film festival showings as well as VOD options. It adds that it will gives film content creators and distributors the opportunity to offer films to global audiences through building viral film sales platforms, turning every trailer for a film into an instant VOD player allowing the consumer on discovering the film to click ‘rent’ or ‘buy’.

“The BFI is delighted to able to use Distrify’s innovative platform and online sales tools to offer our back catalogue of features and shorts worldwide to today’s audiences,” said Peter Fydler, Head of B2B at the BFI.

“You can choose to follow the recommendations of your favourite film critic, or follow your friends’ favourites from the collection,” added Distrify CEO Peter Gerard. “Anyone can set up their own collection and share it with the world, earning kudos and cash for recommending films that you love. Imagine you discovered an amazing British film from the 1960s – you are going to tell your friends about it, and via Distrify, you earn cash for sharing it legally.”