Chello rebrands movie channels
By Chris Dziadul

Chello Central Europe is rebranding its two movie channels Filmmuzeum and Zone Romantica to Film Mania and Film Café.

Commenting on the move, the company’s CEO Levente Malnay said: “The new brands will effectively reflect the heritage of the two channels that is engaging and innovative. Film Mania will feature movies from Hollywood and the biggest studios in the world while retaining the values of Filmmuzeum. Film Café will continue offering high-quality female focussed entertainment and relaxation. Our goal is to offer varied, fresh programming to meet the demands of Hungarian viewers, in line with the cultural values.”

The new look to the two channels, which are carried on all the major cable networks in Hungary, will be unveiled on July 2.

The will premier 60 new films next month alone.