SRG plans HbbTV service

Jörn Krieger ©RapidTVNews | 21-06-2012

Swiss public broadcaster SRG wants to hook up traditional television with the Internet, with a first trial commencing later this year.
The focus will be on two issues, according to SRG: interactive multimedia services on the TV screen using the HbbTV standard and second screen offerings accompanying the TV programmes for mobile devices such as smartphones, tablet-PCs and laptops.
Radio Télévision Suisse (RTS), serving the French-speaking part of the country, will be the first SRG affiliate to test an HbbTV service, with the other affiliates following in 2013. The planned services include applications such as a multimedia teletext with news and sports reports, a video-on-demand (VOD) service and offerings for disabled people.
For reception, viewers need an HbbTV-compliant TV set or set-top-box connected to the Internet. With the move, SRG wants to analyse the needs of its audience and collect experiences for the subsequent regular service.