Boom predicted for multiplay households in China

Editor ©RapidTVNews | 24-06-2012

A new Strategy Analytics report is offering evidence that Chinese consumers are increasingly embracing the concept of bundled services – including fixed voice, broadband, television and mobile voice - which will lead to significant growth in double, triple, and quad play offers.

Indeed the "Multiplay Forecast 1H’12" report shows the growth of such subscribers in China, increasing from 112 million in 2011 to 253 million in 2016, a growth of 126%.

The analyst says that this is a huge shift-change for the country whose bundles services arena has to date comprised double play subscribers only. However, Strategy Analytics believes that this will dramatically change during the forecast period as triple play and quad play offerings take shape. By 2016, of triple play bundles is expected to reach 12% of households, while quad play penetration reaches 6% penetration.

The report says that such growth is being driven by operators, such as China Telecom, are helping to drive the adoption of bundles with services like "One Home," which can integrate landline phones, mobile phones, broadband and additional products for customer convenience."Chinese telecom and cable operators no longer face the regulations that restricted their ability to offer triple and quad Play services. Just as we have seen in the US and other countries, operators in China will embrace the opportunity to create bundled packages that offer additional value to their customers and create higher average revenue per user (ARPU)," said Jason Blackwell, Director of the Service Provider Strategies (SPS) program at Strategy Analytics.