du inks partnership with the UAE National Olympic Committee

Louise Duffy ©RapidTVNews | 25-06-2012

UAE telco du has entered into an official partnership with the UAE National Olympic Committee (NOC) in support of the country’s participation in the London 2012 Olympics.

The joint venture aims to provide UAE nationals and residents with the most up-to-date source of news – chronicling the country’s achievements during the Olympics.
It will result in the creation of an additional section dedicated to the UAE Olympic News within Eurosport Arabia, the web and mobile sports portal geared towards sports fans and developed by du and Eurosport. Eurosport Arabia was launched in 2009, offering sports fans in the Middle East and North African an exclusive digital channel broadcasting the latest sports news.

Osman Sultan, CEO of , du, said: “We are an Emirati company to the core, and it is a great honour to be able to support our country’s participation in the London 2012 Olympics by partnering with the UAE National Olympic Committee.

“Eurosport Arabia is the perfect platform to bring patriotic Olympics fans closer to the action, by providing up-to-date coverage on the UAE team’s progress. On behalf of all of my colleagues, I would like to wish the UAE delegation the very best of luck.”

HE Mohammed Al Kamali, Secretary General of the UAE National Olympic Committee (NOC), added: “We would like to thank du for its unyielding support of the UAE Olympics delegation, and for its longstanding commitment to the country and its residents. As digital communication outlets serve as today’s leading news sources, we believe that this partnership will prove immensely beneficial for avid Olympic followers looking for to-the-minute news feeds. We are working very closely with our myriad national teams and are confident that they will be coming home with gold medals!”