Germans embrace free VOD
Jörn Krieger ©RapidTVNews | 25-06-2012
Movies and videos from the Internet continue to gain popularity in Germany, with the largest usage being free portals such as YouTube or the catch-up TV services, while paid-for video-on-demand (VOD) platforms such as maxdome or Videoload lag far behind.
19% of German Internet users access videos or movies from the web through legal sources, according to a recent survey conducted by market research institute Aris for German industry association BITKOM among 1,300 people aged 14 plus.
The most popular destinations are free streaming services such as YouTube or catch-up TV services (Mediathek) which are used by 16% of Internet users. Paid-for offerings such as VOD platforms and other movie download portals charging fees are only used by 4% each.
Nonetheless, BITKOM sees high growth potential. "With Internet access speeds continuing to rise, not only video clips can be downloaded easily, but also whole movies," the company’s president Dieter Kempf said in Berlin. "Innovative streaming and rental services are increasingly becoming competitors to video rental stores."