Ooyala services up Wimbledon video on demand

Editor ©RapidTVNews | 26-06-2012

Leading online video provider Ooyala has joined forces with The All England Lawn Tennis Club (AELTC) to deliver mobile, multiscreen video via PCs, iOS and Android devices for the tennis championships at Wimbledon.

Fundamentally, under the terms of the arrangement, on each day of The Championships 2012 Ooyala will deliver video-on-demand packages featuring highlights from each day’s matches, interviews and special features.

Complementing the online video delivery systems, Wimbledon will also be using Ooyala’s advanced video monetisation tools to promote premiere tournament sponsors, including Rolex and Evian, within the video player. To optimise this process, the AELTC is working with Ooyala in delivering analytics, including the ability to track and measure viewer engagement across all devices. Ooyala’s Big Data architecture and video analytics will be used to offer insights on audience behaviour that inform decisions for premium video broadcasters.

Commenting on the deal, Caitlin Spaan, vice president of marketing for Ooyala, said: “The lines between broadcast and broadband are blurring as TV evolves into a mobile, multiscreen experience. Ooyala is proud to be part of this historic event, delivering some of the most exciting sports video of the year to a global audience. We’re committed to delivering the most powerful, personalised viewing experience possible, no matter what screen people use to keep up with The Championship.”