Outdoor Television signs programming deal with Red Bull

MIchelle Clancy ©RapidTVNews | 26-06-2012

U.S. outdoor enthusiast network Outside Television has announced a long-term programming partnership with Red Bull Media House spanning original series, films and future productions involving Red Bull athletes and the two partners' complementary television, print, online, mobile and social media activities.

This strategic partnership will first bring original adventure sports series Pushing Boundaries to Outside Television and a selection of Red Bull Media House films to the Outside Film Festival primetime block slated to start soon. Red Bull Media House will also provide Outside Television exclusive content for the network's morning program Outside Today, and bring featured Red Bull athletes in-studio for interviews.

"The key to achieving any success with the very demanding and highly engaged people who belong to the active outside culture is that you must be genuine and authentic," says Rob Faris, senior vice president of programming for Outside Television. "By uniting our media interests and unique reach, Red Bull Media House and Outside create a significant opportunity to better serve the already deeply devoted and also scoring legions of new converts. This is only the first iteration of what we anticipate becoming a very significant strategic relationship."

The partnership with Red Bull Media House follows a very recent collaboration between Outside Television and America's top broadband and cable television provider Comcast Xfinity announced in late-May, to add Outside Television to every Comcast cable system around the country by year-end.