sixx Austria to launch on 3 July

Jörn Krieger ©RapidTVNews | 28-06-2012

German TV group ProSiebenSat.1 will launch the Austrian version of its German women's channel sixx on 3 July 2012.

The channel will replace Austrian commercial general interest channel Austria 9 which the company took over in March 2012 (

Austria 9 will cease broadcasting on 3 July at 11.59 CET. Following a countdown, sixx Austria will launch at 20.15 CET with the romantic comedy 27 Dresses.

The channel will be available on all transmission slots currently occupied by Austria 9 via cable, satellite and IPTV, thereby reaching around 80% of Austrian TV households.

Like its German counterpart, sixx Austria will show movies, series, telenovelas, reports, docu-soaps and reality and lifestyle programmes for a female audience between 18 and 49 years of age.

The 24-hour schedule will also comprise repeats of productions compiled for its sister channel Puls 4 which specifically targets the Austrian audience, for example the cooking show Koch mit! Oliver! and model casting show Austria's next Top Model.

The free-to-air channel will be financed through advertising and sponsorship.