Ecuavisa increases international presence
Iñaki Ferreras ©RapidTVNews | 28-06-2012
Ecuavisa, one of Ecuador’s major broadcasters, is expanding into the international market as well as getting ready for the country's new telecommunications law.
Xavier Alvarado, president of the channel, was present at the LA Screenings in May and then flew to Boston NCTA, the leading pay-TV American event, due to the broadcaster now having its signal in the US market. “There are a million Ecuadorians in the USA and our international channel is already on all major carriers. We have strong acceptance. Now we want to grow in Latin America, including Peru, Venezuela, Colombia, Chile and Argentina,” he is reported as saying by Prensario Internacional.
The channel's star programme is The Yellow Combo, a daily comedy about a taxi company which is a great success in Ecuador and also works very well internationally. The channel is banking on big entertainment shows for prime time, with Fremantle Media's Got Talent and two new formats being offered later this year.
Alvarado commented: “We are a weighty player in the regional market. We have a strong open TV channel, an international signal, very good production, and continental presence through our network of agreements. Both through loose and pay-TV channels, we want win-win partnerships and long-term agreements to make us different. We are doing well, but still have much to offer."
Regarding the new media law, he commented: “We are not yet ready, but it is supposed to be implemented in the second half of the year, imposing quotas for local programming channels. It is already generating a new market for very cheap-format game shows, talk shows, which can be loose or in bus programmes to cover the fee. But until the law takes effect, you cannot realise the actual implications.
'”As always, the law has some good and some bad parts. Encouraging local programming is very good; in fact we’ve been doing that all along. The worst thing would be if it is imposed without consensus, because this complicates the operation and may lead to lower quality television generally,” he concluded.