GlobeCast makes commercial launch of new IPTV service

Editor ©RapidTVNews | 02-07-2012

France Telecom/Orange subsidiary GlobeCast has announced the commercial launch of its new IPTV platform for international and thematic content in the US.
The new MyGlobeTV went live offering 16 Romanian channels and will add more as it fulfils its intended mission of bringing international and thematic audiovisual content directly to subscribers in the Americas. GlobeCast says that it is in discussions with broadcasters from around the world that wish to be a part of the new platform which will provide broadcasters with not only the technical solution for reaching homes in the Americas, but also the marketing and demographics research and support, as well services including customer support and billing.

At launch the solution will be based on a set-top box connected to the viewer's existing broadband connection but by the end of 2012 GlobeCast expects to be able to allow viewers to access the service from any Internet-enabled device, such as a smartphone, tablets, or PC, with or without the use of equipment.
"We unveiled MyGlobeTV at the 2012 NAB Show in April, and we're very happy now to launch the initial group of channels to the public," said Emma Brackett, Vice President of Consumer Video Products and Services at GlobeCast. "Broadcasters from around the world now have an additional means of distribution in the world's largest media market. With MyGlobeTV, they can develop new revenue streams and expand their viewer base by reaching markets not easily accessed via DTH satellite. We will continue to develop the service by adding more channels from around the world that include content from many different genres.”