Paramount Pictures signs online distribution deal in China

Michelle Clancy ©RapidTVNews | 03-07-2012

Paramount Pictures has inked a deal with Jiaflix Enterprises, who will bring its content to China Movie Channel's online subsidiary, M1905, a.k.a. China Movie Web.

"This is an important step for Paramount in terms of positioning our product in China," said Hal Richardson, the president of Paramount Home Media Distribution. "Paramount has worked with China Movie Channel for many years and we are happy to be expanding our relationship and online movie viewership in China through our deal with Jiaflix."

Jiaflix is now M1905's exclusive partner for international films and libraries from North America and Europe. M1905 will stream the content in both subscription VOD (SVOD) and transactional VOD (TVOD) models throughout China. The site averages more than 16 million page views and 4 million unique visitors daily, and has more than 3 million registered users. It has more than doubled its traffic year to year.

"This new venture will bring the best that Hollywood has to offer to viewers in China," said Jiaflix principal Marc Ganis, in a statement. "It represents a great opportunity to enhance cultural cooperation between our two nations and we are thrilled to be part of this official bridge between the Chinese and Hollywood film industries."