NBC courts Hispanics with NBCLatino.com

Gabriel Miramar-Garcia ©RapidTVNews | 03-07-2012

NBC News has launched NBCLatino.com, an English-language news and lifestyle Website that will incorporate TV-based content from across its portfolio, including NBC News, Today, MSNBC and NBCUniversal property Telemundo.

The site is focused on news, information and lifestyle content, Hispanic angles on big general market stories, as well as Hispanic perspectives and opinion pieces. It will also feature lifestyle categories such as Family, Food, Education, Politics and News, and will regularly profile Latinos who are creating positive change in their communities and beyond.

The news is part of the ongoing push for the hearts and minds of Hispanics. The site is launching about two months after ABC and Univision announced their own plans to plans start a new English news channel and companion Website.

"It's important for NBC News to look for growth opportunities outside of broadcast news, and to continue to develop these targeted ventures that help us reach new audiences and are also a natural extension of how we operate," said NBC News President Steve Capus. "We see NBC Latino as a huge advantage to the overall news network because of our ability to tap into and share their story pipeline with our other programs and properties."

Chris Peña, Executive Editor of NBC Latino, will oversee a staff of bilingual writers and producers at NBC's headquarters in New York City.

"The goal of NBC Latino is to take Hispanic news beyond the usual conversation, toward something more inspired, empowered and energized; to tell and reflect the Hispanic-American story with authentic voices, and make NBC the brand of choice for Hispanics across mobile, online and TV," said Peña.

The site began as a Tumblr page in late 2011 and has since played an important role in making sure that Latino issues and perspectives are incorporated across the various platforms of NBC News, particularly around the network's coverage of the 2012 presidential election. Going forward, the site will continue to evolve to include mobile, video and social media experiences.