Rentrak offers movie studios VOD tracking

Michelle Clancy ©RapidTVNews | 03-07-2012

Rentrak has added the Studio Share module to the OnDemand Essentials system, for tracking and measuring video-on-demand (VOD) information and industry data for participating motion picture studios.

This module allows movie studios to see not only their own results but the results of their competitors and establishes a transparent VOD information marketplace for theatrical releases.

The module's capabilities provide title-level performance, total industry performance, title-trend performance and more, and will be available to existing studio clients of OnDemand Essentials who opt-in and subscribe separately to the additional feature.

"Rentrak is excited to provide the first-ever census-based industry view of transactional VOD content including total industry transactions and revenue," said Cathy Hetzel, corporate president and president of Advanced Media and Information at Rentrak. "This advancement will open the doors of transparency to help the studios better understand trends within the transactional VOD business."

Rentrak's OnDemand Essentials processes daily, census-level on-demand data representing over 100 million TVs from 38 cable, telco and satellite providers and 100% of the top-25 TV operators offering VOD. Rentrak's extensive on-demand information is used by more than 170 network and studio clients.

Rentrak also is developing a transparent industry view of Internet-based VOD rentals and Electronic Sell-Through (EST) purchases via the Web and for content rented or purchased electronically through multiple devices such as iPad, PC, PlayStation, Roku, Xbox and others.

Transaction information will be aggregated on a weekly basis for movie and television content for studios and networks that make their content available to companies like Amazon, iTunes, PlayStation, Vudu, YouTube, Xbox and others.

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